In addition to his role as a principal in jones|kroloff, Reed Kroloff is the Director of the Cranbrook Academy of Art and Art Museum, and a nationally known commentator in the world of architecture and urban design. 

Reed came to Cranbrook after serving as Dean of Architecture at Tulane University in New Orleans where he shepherded the school through the aftermath of Hurricane Katrina and co-chaired the commission charged with developing the initial master plan for rebuilding the city in the wake of the storm and subsequent flooding.

Prior to establishing jones|kroloff, Reed served as Editor-in-Chief of Architecture magazine. Under his direction, Architecture received more awards for editorial and design excellence than any magazine of its type, and quickly became the country's leading design publication.

Reed previously taught at Arizona State University, where he was the Assistant Dean and a tenured professor. At ASU, he received the first-ever “Award for Academic Excellence” from the Arizona chapter of the American Institute of Architects. 

Reed's work on competitions was profiled in a lengthy article in the “New York Times” in January 2004.

He holds degrees from the University of Texas at Austin and Yale University, and was a recipient of the prestigious Rome Prize from the American Academy in Rome in 2003. He serves on numerous boards and advisory councils, ranging from the United States General Services Administration Register of Peer Professionals to the Public Architecture Foundation.